Betsmart Consulting provides comprehensive compliance services to multi-jurisdictional businesses within the full lifecycle of the gambling industry, from regulator to operator.

It was founded in 2019 by Kirsty Caldwell, with a clear objective; to help build a healthy and respected industry, which provides a safe and fair environment for customers to enjoy, whilst enabling businesses to thrive. With over 50 years combined experience, the Betsmart team has spent decades at the operational coalface, leading compliance functions from global tier one companies through to start-ups. Betsmart has a deep understanding of how compliance is undertaken across the industry, first-hand awareness of how regulators operate including regulatory investigation, and an unrivalled knowledge of technical tools available to help operators support their compliance framework.