Rob is a sports data and content expert. He set up a company (Atlantis) with some university colleagues in 1996 to collect performance data for rugby. Subsequently, Atlantis merged with Opta and after expanding the rugby business he went on to hold senior roles including Product Director and Data Collection Director. During this time he set up Opta’s operations for official collection of English County Cricket and Football Dataco (Premier League, EFL, and SPFL) data. Perform purchased Opta in 2013 and Rob added responsibilities for Running Ball to his role. In 2016 Rob chose to become a consultant to the sports data industry and acts as an advisor to governing bodies in football, tennis, and volleyball as well as working with start-ups in the sports tech sector.